RAFAEL KUME

RAFAEL KUME

RAFAEL KUME

Brand Strategist

Retail Crisis – Is the market killing retail or is retail marketing to blame?

An in-depth study of the competitive scenario, consumer behavior and brand positioning that illustrates how the brick & mortar retailers lost their edge when they distanced themselves from their core values.

Lets compare the companies, the current environment and possible outcomes for the near future. Also, lets talk about the importance of Latin audiences and their different cultural values, attitudes, and beliefs – and how it can affect the results for many of these companies.