VP of Creative / Bluestem Brands

Cecilia Zalazar is a creative leader with more than 20 years of professional experience. Born in California and raised in South America and Europe, Cecilia developed a unique understanding of local idiosyncrasies, a piercing capability for culture translation and an effortless adaptation to shifting environments and pace.

After earning a bachelor’s degree in graphic design and a certificate in marketing from Universidad de Belgrano Cecilia’s first years of career focused on consumer goods. She worked at design agencies developing branding, packaging and advertising for clients such us Coca-Cola, Nabisco and Unilever and later led the corporate creative department for the German premium beer company Warsteiner in Buenos Aires.

Moving back to the US in 2001 she was a key player in the agency creative side of Miami’s luxury real estate boom launching St. Regis Residences, Ritz Carlton Residences, Epic, Viceroy and Trump Hollywood. Moving into the fashion industry, she led the corporate creative team and portfolio of brands at Perry Ellis Int’l focusing on branding, packaging and creative direction of fashion photo shoots. Today Cecilia is the Vice President of Creative at Bluestem Brands leading a team of 50 multi-disciplinary creatives, which includes creative directors and designers, copywriters, photo art directors and photographers, producers, logistics and production.

Cecilia’s innovative leadership style is based on her committed approach to team mentoring and a profound understanding of the creative agency and corporate worlds. Her unique vision has transformed graphic departments in full in-house agencies with creative teams capable of award winning campaigns, including 5 Addy Awards in 2013 and 2014. She believes in building the foundation of a creative environment conducive to creative focus, self-empowerment and exchange of ideas.

Cecilia’s unique creative vision, charismatic leadership and pragmatic strategic approach to creativity are highly valued by her colleagues and business partners. She is an active participant in the creative community as mentor and juror in contests and portfolio reviews such as LeBook Connections.

You may reach Cecilia at ella@ceciliazalazar.com